AAF Agency Acquisition Frameworkby Fx Retina
For agency owners doing ₹5L+ a month We set up your client acquisition system to:

Grow Your Agency With an Ads-Led Acquisition System That Brings You Qualified Clients Every Single Month.

  • We create the offer, ad creatives, landing page and booking flow, then run the ads for you for 60 days.
  • Every lead is screened before it ever lands on your calendar.
  • At handover, the ad account, creatives and full system stay with you.
Aditya Singh, Founder, Fx Retina
8+ yearsrunning ads
7-figuremarketing agency
300+businesses served
₹25 Cr+ad spend managed
The real bottleneck

Your agency doesn't have a service problem. It has a client acquisition problem.

Five patterns we see in almost every agency stuck between ₹5L and ₹50L a month.

1

Your clients come from referrals and outreach, and both have slowed down

Referrals depend on someone else remembering you, and cold outreach needs more people to scale. Neither can be switched on when you need it. We build the one channel you can turn up on demand: paid ads into an application funnel you own.

2

You keep switching between delivery and sales, so the agency can't grow

Most agencies stall because the founder is the only one who can bring in clients. The answer isn't more hustle, it's a system. Offer, creatives, funnel and follow-up that keep working even in the weeks you're busy delivering.

3

Your offer attracts the wrong leads, so you can't charge what you're worth

Low-quality leads usually trace back to unclear positioning. We fix the offer first: who it's for, what it promises, what it costs. Then the form screens on revenue, so under-budget enquiries never get a slot on your calendar.

4

You ran ads for your own agency and lost money

Most agency owners have. Agency ads usually fail on the offer and the follow-up, not the targeting. Our agency has run ads for 300+ businesses, and we run yours for the first 60 days before you take over.

5

You can't turn leads away because every deal feels too important

When every deal has to close, you end up taking clients who don't fit. They cost you in delivery, in margin, and in the case studies you never get to share. A steady flow of leads is what gives you the power to say no. The form filters out anyone below your minimum before they reach you.

Grow My Agency 45-minute call. You'll walk away with an acquisition plan, whether we work together or not.
Who's behind AAF

Seen on stage, on screen and inside the ad accounts.

Before AAF, the same thinking was already reaching thousands of business owners through talks, trainings and YouTube.

Aditya Singh on Shark Tank India
Shark Tank India
Aditya Singh speaking at IIT Jodhpur
Speaker · IIT Jodhpur
Aditya Singh speaking at WordCamp Delhi
Speaker · WordCamp Delhi
35.5K+YouTube subscribers
2.1M+views on YouTube
690+videos published
2,000+people trained
Built in a real agency first

Our own agency runs on this framework.

We didn't design it for a sales page. We built it inside our agency, then packaged it for yours.

Fx Retina · Performance marketing agency

The agency this framework was built in

Fx Retina has spent 8+ years running Google and Meta ads for 300+ businesses across India and the USA. The offer building, creatives, landing pages and qualification flows in AAF are the same ones we use for our clients, and to win our own.

₹25 Cr+ ad spend managed
Aditya Singh · YouTube & trainings

Then we taught it to thousands

On YouTube and in trainings, Aditya breaks down what's working right now in live ad accounts for business owners, marketers and agency owners. AAF takes that off the screen and builds it into your agency for you.

2,000+ people trained
Fx Retina Meta Ads Manager campaigns dashboard
Meta Ads dashboard screenshot 1Placeholder · add assets/img/meta-dashboard-1.webp
Live from our Meta Ads Manager.
Grow My Agency 45-minute call. You'll walk away with an acquisition plan, whether we work together or not.
Your timeline

How your first 60 days go

STEP 1

Offer & setup

Day 0 to 1. We finalise your offer, pricing and ideal client list together, and collect access: ad account, team chat, calendar and domain.

STEP 2

Build

Day 2 to 5. Ad scripts and creatives, a hosted landing page, the application flow and lead sheet, plus the Meta account and billing set up.

STEP 3

Launch

Day 7. Campaigns go live on two routes, Meta lead forms and the application funnel, and we optimise daily until the winning angle shows up.

STEP 4

Handover

Day 60. Ad account, assets and playbook handed to you, your team trained to run it, then 1 to 2 months of ongoing support.

Inside the framework

What we actually build and run for you

One team, 60 days, three moving parts. No chasing freelancers, no handing you off to a junior.

1

Offers

We start with what you sell, not with the ad account. Who it's for, what it promises, what it costs, and why a business picks you over the other agencies already in their inbox. Everything after is built on the offer we lock in during week one.

  • Offer rebuilt around your margins, close rate and delivery capacity
  • Positioning that helps you charge more, not less
  • Pricing and packages finalised before any ad money is spent
2

Systems that make the whole channel work

An offer only converts when everything around it works too. A hosted landing page with a step-by-step application, a revenue filter that turns away businesses below your minimum, a calendar that opens only for those who qualify, and every answer attached to the invite before you join the call.

  • Landing page built and hosted for you, nothing for you to set up
  • Revenue screening inside the form, before any slot is shown
  • Every application in one Google Sheet, de-duplicated and tagged
3

Running the ads

We write the scripts, design the creatives and run Meta for you for 60 days while the numbers settle, with both routes live from day 7. Then we hand over the account, the assets and the playbook, and train your team to run it.

  • Ad scripts and static creatives made in-house, never outsourced
  • Weekly report: spend, applications, calls booked, cost per booked call
  • You keep the ad account, pixel, creatives and data, always
Bonus toolkit

Extra tools that are yours to keep

The internal systems we use to run Fx Retina, handed over at onboarding. Not rented back to you.

Proposal & agreement generator

Fill in the blanks once and send. The same templates we use to close our own retainers.

Sales call mastery session

Our full call framework, from opening and discovery to closing, recorded so you can rewatch it any time.

Everything above is included in the one-time fee. None of it is an upsell.

Grow My Agency 45-minute call. You'll walk away with an acquisition plan, whether we work together or not.
The difference

Why agency owners choose AAF over the alternatives

AAFTypical agency coaching
Built by a working agency founder, not a course seller✓✕
Offer rebuilt before any ad spend✓✕
You own the ad account, creatives and data✓✓
Full setup done for you: landing page, application flow, automations✓✕
Ads run for you for the first 60 days✓✕
Keeps running after handover✓✓
Ongoing monthly costAd spend onlyAd spend + fees, every month
Needs someone on your team full-time✕✓
Aditya Singh, Founder of Fx Retina
From the founder

Why an agency owner is building an ad system for other agency owners

I've spent 8+ years running Fx Retina. More than 300 businesses and ₹25 Cr+ in ad spend managed across India and the USA. Every day, my team builds the offers, funnels and ads that bring our clients their customers.

Over those years, and through the 35,000+ people on my YouTube channel, I kept hearing the same thing from agency owners. The work is great, the pipeline isn't. Strong delivery, no system to win clients. The best agency in a niche losing to the one that simply shows up in the feed.

Videos and courses teach you how to build it. AAF is different: we build it and run it for you for 60 days, and then you own it. Because most agency owners don't need another course. They need the system switched on while they keep delivering.

If the numbers don't make sense for your agency, I'll tell you on the call, and you'll still leave with the plan.

Aditya SinghFounder, Fx Retina
Grow My Agency 45-minute call. You'll walk away with an acquisition plan, whether we work together or not.
Founding agencies

AAF is opening to a small first batch. Here's what that means for you.

The framework runs inside our agency every day. What's new is opening it to other agency owners, so the first agencies get the most attention we'll ever give.

The founder on your build

Aditya is directly involved in every founding agency's offer and launch. Not passed down to a project manager.

See the system on the call

We'll walk you through the live funnel and ad account we run, so you judge it on real numbers, not promises.

Only 2 new agencies a month

So every build gets the same senior team, and real attention, from kickoff to handover.

Your results become our case studies

Which means we have every reason to make them great.

Who this is for

We onboard only 2 agency owners a month. Here's the honest list.

Your agency does ₹5L+ a month and wants to grow

Consistently, for at least the last 6 months, with a real offer and real delivery behind you. Below that, ads amplify a positioning problem instead of fixing it.

You can handle more work

Room for 3 to 5 more clients a month, or ready to hire as soon as the calendar starts filling up.

You want a channel you own

Not a lead list, a directory or someone's referral goodwill. Your ad account, your funnel, your data, still yours after we step back.

You'll show up to the calls

We fill the calendar, you still have to close. Owners who book calls and then skip them are the only ones this doesn't work for.

You can fund the ads for 60 days

Ad spend goes straight from your own account to Meta. Campaigns need a steady budget for the full 60 days to find what works.

You want it done for you, not a course

We build it, run it and hand it over. If you'd rather learn it yourself over six months, that's a different product.

Grow My Agency 45-minute call. You'll walk away with an acquisition plan, whether we work together or not.
Apply for a call

Let's map out what your agency's client acquisition should look like

Four quick questions. If it's a fit, you'll choose a time on the next screen, and you'll leave the call with a plan either way.

Apply for your acquisition plan Takes under 60 seconds. You'll pick your call slot on the next screen.

What does your agency specialise in?

Select all that apply.

What's the ONE thing holding back your sales right now?

Pick the biggest one.

What monthly revenue is your agency at right now?

A rough number is fine.

Tell us about your current offer

Who you serve, what you do for them, and roughly what you charge.

Last step: your details

Please use correct details. Calls booked with wrong information are cancelled.

+91

Every application is reviewed personally. Your details stay private.

Loading available times…

Thanks for applying

We review every application personally. Right now AAF is only for agencies doing ₹5 lakh+ a month consistently, so we're not able to offer a call slot yet.

If we see a fit as you grow, we'll reach out on WhatsApp. Until then, you'll find a lot of what we teach for free on Aditya's YouTube channel.

FAQ

Questions agency owners ask on the first call

How quickly do calls start coming in?

Campaigns go live around day 7. How fast applications build up depends on your offer, market and budget, and we review the numbers with you every week. The full system, meaning the offer, the qualification and the follow-up, needs the whole 60 days to reach its real value.

What happens after the 60 days?

You own everything: the ad account, the pixel, the creatives, the landing page and the data. We run a handover session, train your team to run it, and stay available for another 1 to 2 months for questions and campaign reviews.

Why isn't the price on this page?

It's a one-time fee that covers everything on this page, with no monthly retainer. We walk you through the full investment on the call, once we know AAF makes sense for your agency.

Who pays for the ad spend?

You do, directly to Meta from your own ad account. That keeps the account, the pixel and the data in your name from day one.

What do you need from me?

Ad account and domain access, about an hour in the first two days to settle the offer and pricing, someone to take the calls we book, and the capacity to onboard the clients you close. That's honestly it.

Your ideal clients are buying from agencies with weaker work and better visibility. Fix your visibility.

AAF by Fx RetinaBuilt, run for 60 days, then yours
Grow My Agency